Kim Hawes Design
Trend mood board with pattern and color palette inspiration

Pampers Pure

For the Pampers Pure Year 2 diaper print and patterns designs, I researched premium pattern trends in the kid and baby categories. After building 6 unique pathways I created patterns and illustrations to build out the size menu.

Trend mood board with pattern and color palette inspiration

Trend mood board with pattern and color palette inspiration

Here I created a matrix to ensure the designs were achieving a variety of criteria according to our consumer insights and technical parameters.

Here I created a matrix to ensure the designs were achieving a variety of criteria according to our consumer insights and technical parameters.

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