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About

b. 1986, HK.

 

CLIENTS :

American Greetings

JoAnn fabrics

Disney

Hallmark

Design House Greetings

Pampers

Always

Secret

Puffs Tissues

Pringles

CR Gibson

Robert Kaufman

 

As a Design Director, I lead a team of creative professionals who deliver joyful and engaging designs in the CPG industry building large brands. With almost 20 years of experience in design agency, I have cultivated a career of bringing delight to both clients and consumers through my art and design skills.

I have lead teams of designers to help deliver work to clients focusing on surface design, package design, illustration and sketching. I have worked with clients to deliver complex initiatives and brand strategies. I use a variety of tools such as Adobe Illustrator, Photoshop, InDesign, Keynote, Procreate, and more. I also have a strong background in brand strategy, concept development, design for print and packaging, and creative ideation.

I lead multi-functional creative teams through complex design challenges by getting my hands dirty: ideating, creating and collaborating alongside my team.
This way, we all shine, grow, and deliver design that delights.

CV available upon request.